The Dasani brand of bottled water is sold by The Coca-Cola Company. Here’s what Wikipedia says about Dasani water:
Coca-Cola uses tap water from local municipal water supplies, filters it using the process of reverse osmosis and adds trace amounts of minerals, including magnesium sulfate (Epsom salt), potassium chloride and table salt (sodium chloride).
If your product is filtered tap water, there’s not a whole lot you can say about it in your ad. So, instead, Coca-Cola has jumped onto the green bandwagon.
Up to 30% made from plants, reads the headline. I guess that means we can all feel good about ourselves when we spend our hard-earned money on filtered tap water. I mean, it’s green, right? And look, the bottle even grows on a corn stalk.
But look closer. It says up to 30% made from plants. That means not more than 30%. It could be 10%. Or 5%. Or 1%. We don’t really know.
I don’t know how much of the bottle is made from a plant, but I do know that all of the bottle is made in a plant.
By Marc Librescu