Tag Archives: commericals

TV Commercial: Japanese Advertising Secrets

An interesting and unusual TV commercial for sushi from Japan.


EDS Keeps Those Doggies Rollin’

These are two of the funniest commercials I’ve seen in a long time.

Priceless line:

“It ain’t an easy job, but when you bring a herd into town, and you ain’t lost a-one of them, ain’t a feeling like it in the world.”

By Marc Librescu

Microsoft: The Proof is in the Footage

A few weeks ago, I talked about the first in the series of Microsoft commercials purporting to show real people looking to buy a laptop under $1,500. I pointed out that the woman in the ad, Lauren, just happened to be an actresss, and I contended that the commercial was scripted. I also believe the subsequent commercials were scripted.

Now comes more proof suggesting that the ad was staged. Watch the video and you’ll a man wearing jeans, a striped sweater, and a black jacket walking toward the doorway of the Apple Store. When Lauren supposedly exits the store, the guy can clearly be seen still walking past the store. In other words, the actress walked toward the doorway and then turned around and walked back away from the doorway. They cut the video to make it look like she walked in, shopped, and then came out. But she never went in to the Apple Store.

So we have a series of commercials that are crafted to look authentic, but that are most likely fake. What’s puzzling about this is that the message that Macs are more expensive than PCs is true and easily demonstrated.

Why would any company go through the trouble of faking commercials, only to risk having the lie exposed? What does this say about the company? What does it say about how the company feels about the consumer?

By Marc Librescu

Microsoft Fires Another Shot

Here’s Microsoft’s latest salvo in the War Against Apple. The commercial, created by Crispin Porter + Bogusky, continues to drive home the point that PCs are less expensive than Macs.

In this commercial, computer shopper Giampaolo claims to be “technically saavy,” yet he makes the statement: “Macs, to me, are more about the aesthetics than they are about the computing power.”

This statement flies in the face of reality. Most graphic designers use Macs. In the movie industry, computer animation is done on Macs. Movies are edited on Macs. Macs are used to create and edit the music used in movies (and everywhere else in the music business). Most screenwriters use Macs. Are all these processor-intensive tasks being done with Macs simply because they look cool?

The ad doesn’t mention the hidden cost of owning a PC. What’s it worth in lost productivity when Internet Explorer freezes regularly and you have to reboot your PC to recover from the crash? How much does it cost when you have to redo an entire document because your PC crashed and you forgot to save the document you were working on? What is the cost in lost productivity when you have to spend hours online researching error messages? How much is it worth to own a computer that will start reliably every time you turn it on? How much would you pay to know that you’re safe from just about every computer virus out there, so much so that you don’t even need to use antivirus software?

And just how much does your antivirus software and antispyware software slow down that PC that you thought was so fast when you bought it?

By Marc Librescu

Just for Fun: French TV Commercial

Just for Fun: Bridgestone