Category Archives: Media

Mott’s Apple Juice: What’s Red And Smooth And Wrinkle-Free?

Mott's ad

A friend recently asked, “Which celebrity do you associate most with apples?” I immediately answered, “Marcia Cross.” I mean, it’s a no-brainer. Marcia has red hair. Apples are red. Marcia’s face is smooth and wrinkle-free. Apples are smooth and wrinkle-free. Marcia grows on a tree and is picked by farm workers. Apples…

So we know why Mott’s picked Marcia to be in this ad. What we don’t know is who are these two kids? Marcia has two-year old twin girls and these kids aren’t them. Like Laminites, those strange people who show up in the photo section of brand-new wallets and picture frames, these kids are fake. Well, they’re real kids who are out there somewhere with their not-Marcia Cross mom and their not-Marcia Cross’s husband dad. But they’re not her kids, despite what this ad would like you to believe.

In case you are one of those skeptics who need proof, here are Marcia’s real kids. You’ll notice that neither of her twin girls are a little boy.

Marcia Cross and her kids.

So there’s Marcia, with her fake kids, all dressed in the colors of apples: red, yellow, and green. Even the wall in the background is yellow and green. And all the yellow and green are the same  shades of yellow and green in the Mott’s logo. Pretty clever. (As a matter of fact, the same colors come up in the photo of Marcia and her real kids—just what is going on?)

I don’t know whether  these people are human logos, if their hair is really made of apples, or whether it’s wrong to crave apple juice after looking at Marcia Cross’s hair. These are just too many existential questions for me to ponder before lunch.

By Marc Librescu


2 Bad 4 One A Day Women’s2O

One A Day ad

The image of the woman in a yoga pose in this One A Day Women’s2O (who’s the genius who came up with that unfortunate name?) is used so often that it’s a bad cliche (one wonders if there’s such a thing as a good cliche). It’s meant to wow, but bad lighting and awkward design elements transform the ad into so what?

By Marc Librescu

Just For Fun: Postbank

Nestlé Lil’ Drums Let’s You Try it on For Size

Nestle Lil' Drums ad


Nestle Lil' Drims


This ad for Nestlé Lil’ Drums ice cream cones is outstanding. The ad runs on the front and back of the same page. The black circles are actually holes cut out of the page where the reader can insert her fingers (and who can pass that up?). Once fingers are inserted, it looks like the reader is holding the ice cream cone or the dollar bill. The $1.00-off coupon is a nice touch.

In addition to being clever and different, this ad gets the reader to visualize herself holding the product, which is brilliant.

Break out the monkeys!


The coveted 5 Monkeys Award!

By Marc Librescu

Garmin is a Smash

Garmin Ad

It’s a good thing that these two are traveling “traffic free” because the style of the image used in this ad for Garmin suggests drug or alcohol use (possibly both), most likely culminating in a crack-up. If there are no other cars on the road, at least they won’t kill anyone else.

By Marc Librescu

Just For Fun: Chasers War Ad Road Test – Athelete’s Foot

Just For Fun: Milk Commercial