Category Archives: magazines

Xerox: Real Business, Complicated

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This ad for Xerox isn’t visually appealing and the copy is filled with marketing-speak gobbledegook: Order-to-cash lifecycle, scalable solutions, measurable process efficiencies. I don’t even know what they’re selling.

What’s this ad doing in a consumer magazine like Wired? I don’t know, either.


By Marc Librescu

Movado: An Ad Worthy of an Art Museum

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There’s a class of ads for luxury brands found in upscale magazines like Vogue and Vanity Fair that utilize images and little, if any, copy. The advertisers take it for granted that the reader is familiar with the brands, therefore no explanation is necessary.

Movado is one of the brands who advertise this way. According to Wikipedia:

The company is known for its iconic Museum Watch which is defined by a single gold dot symbolizing the sun at high noon, the hands suggesting the movement of the earth. The original Museum Watch was the first wrist watch to be displayed at the Museum of Modern Art and was designed by the American designer Nathan George Horwitt in 1947. Edward Steichen, the rewnowned photographer and director of the photography department at New York’s Museum of Modern Art, proclaimed Horwitt’s design “the only truly original and beautiful one for such an object”.

True to the artistic origins of the timepiece, the ad agency has crafted an image worthy of being framed and hung on the wall. We like it.


By Marc Librescu

Where to Go When You’re In Boston

Right. Where was I …

I don’t have an ad today. Instead, there’s this, sent in by one of my friends, who discovered that the people at the hotel he’s staying at in Boston thoughtfully left a complimentary copy of Boston Whore magazine in his room.

By Marc Librescu