When I first wrote about a Soyjoy ad back in 2008, the ad was so bad it made me want to cry and scream and throw things around the room. The second time I posted about the company’s ad, I thought it looked great but was too generic (and I went off on my high-horse about possible problems from eating soy).
This ad nails it. The image merges blueberry, soy and the yin-yang symbol. The headline, along with the image, tells the story:
Whole Soy. Real Blueberries. In Perfect Balance.
There isn’t a load of unnecessary copy for the reader to wade through. It just works.
By Marc Librescu