Soyjoy Does a 180


When I first posted about a Soyjoy ad back in 2008, the ad was so bad that it made me want to cry and scream and throw things around the room. The second time I posted about the product, I thought the ad looked great but was too generic (and I went off on my high-horse about possible problems from eating soy).

This ad pretty much nails it. The image merges blueberry, soy, and the yin-yang symbol. The headline, along with the image, tells the story:

Whole Soy. Real Blueberries. In Perfect Balance.

There isn’t a load of unnecessary copy for the reader to wade through. It just works.

By Marc Librescu


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