I started AdMonkey one year ago today, so it’s strangely appropriate that this is the day that I decided to end it. After a year, I expected the readership to be greater than it is. The process of searching for ads, scanning them, doing color corrections, posting them, and writing commentary is simply too time consuming to justify continuing the blog, even sporadically.
For the most part, print ads are awful (this follows Sturgeon’s Law, which states that “Ninety percent of everything is crud.”). Most TV commercials are awful. The era when advertisers can sell products by interrupting people is coming to an end.
The newspaper and magazine industries are dying and neither has much time left. The newspaper industry deserves to die because newspapers are biased, and the nature of news makes it better suited to electronic delivery. As for magazines, consumers will simply refuse to purchase magazines that seem as if they’re about ten pages long. The latest issue of MacWorld should have been called MacWorld Air (a little Mac humor there).
In the future, printed magazines will be something you’ll look at in a museum.
By Marc Librescu