2 Bad 4 One A Day Women’s2O

One A Day ad

The image of the woman in a yoga pose in this One A Day Women’s2O (who’s the genius who came up with that unfortunate name?) is used so often that it’s a bad cliche (one wonders if there’s such a thing as a good cliche). It’s meant to wow, but bad lighting and awkward design elements transform the ad into so what?

By Marc Librescu


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