Bio-Oil is Making Copy

Bio Oil ad

This is an ad for something called Bio-Oil. It features a lengthy testimonial that uses Courier type to made to look like it was typed using a typewriter on paper. Remember typewriters?

The testimonial is followed by more lengthy copy that extolls the virtues of Bio-Oil in tiny little print.

Who do they think is going to read all of this copy?


By Marc Librescu

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