This ad for Nestlé Lil’ Drums ice cream cones is outstanding. The ad runs on the front and back of the same page. The black circles are actually holes cut out of the page where the reader can insert her fingers (and who can pass that up?). Once fingers are inserted, it looks like the reader is holding the ice cream cone or the dollar bill. The $1.00-off coupon is a nice touch.
In addition to being clever and different, this ad gets the reader to visualize herself holding the product, which is brilliant.
Break out the monkeys!
By Marc Librescu