Apple’s Next Commercial

ad_287Yesterday, I talked about how Microsoft’s commercials have influenced consumers’ perception of PCs based on value. Today, I thought I’d throw out my suggestion on how Apple should respond. Here’s my idea for the next Apple commercial.

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The scene opens in a coffee shop where STEPHANIE, a 2o-something woman is working away on her PC laptop. Across from her, MAC GUY is working away on a MacBook. Suddenly, Stephanie’s face is contorted with fear.

STEPHANIE
(screaming) 
Oh my God! Oh my God! Noooo!

Customers all stop what they’re doing and look at her.

MAC GUY
(looks up from his Mac) 
What’s the matter?

STEPHANIE
My PC froze up and now it won’t boot!
All my work is on there! I’m (beep)ed.

MAC GUY
What were you doing?

STEPHANIE
I don’t know. I clicked on a link in
an e-mail that I thought came from
one of my friends. The next thing I
knew the whole PC just froze and
now the PC won’t boot and if I lose
all my work, I’m in big trouble.

MAC GUY
It sounds like a virus. This probably isn’t
a good time to bring this up, but why didn’t
you get a Mac? They’re virtually virus-free.

STEPHANIE
I don’t know. This PC was cheap. Cheap
piece of junk is more like it. What am I
going to do? I’m writing a paper for law
school and if it’s gone, I won’t be able to
submit it when it’s due and I’ll fail the class! 

MAC GUY
I’m really sorry. What’s your name?

STEPHANIE
I’m Stephanie. Say, aren’t you…

MAC GUY
I’m a Mac.

STEPHANIE
I’m (beep)ed.


By Marc Librescu

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