There are some ads that you read and the only thing that goes through your mind is: What were they thinking?
This ad for Post Shredded Wheat is one of those ads. You can click the image above if you want to read the copy.
This is some kind of joke ad for Shredded Wheat that makes no sense whatsoever. Most readers will stop reading by the fourth paragraph, fail to understand what the heck the ad is about, and then turn the page.
The truly adventurous reader (all two of them) will go to the website mentioned in the ad: ThePalaceofLight.com. There, they will find a series of videos that may collectively make some semblance of sense, but anyone who has the time to view all the videos probably should be out looking for a job.
Here’s a screenshot of the website:
I watched this video and it was more nonsense. I’m sure this is all very funny and very clever to the marketing geniuses who put this together, but to the rest of us, it’s a big stupid waste of time and resources.
Is this going to sell Shredded Wheat? Sadly, the answer is no. At best, it will get some twenty-something ad people a pat on the back by other twenty-something ad people at the advertising cleverness awards.
By Marc Librescu