Nescafé Taster’s Choice Paints a Pretty Picture

Nescafé Taster's Choice ad

I’ve started posting the image at a larger size, so it’s easier to see. As always, you can click on the image to open a new window showing a larger image.

This ad for for Nescafé Taster’s Choice is great. It’s an illustration of a woman with a cup of coffee, done in coffee. And, get this…just four words of copy:

Gourmet in an instant.

So there’s a great illustration, a product image that’s integrated into the illustration (the coffee is coming from the jar), and four words of copy. The result is easy to understand and appealing.

Break out the 5 monkeys!


The Coveted 5 Monkeys Award

By Marc Librescu


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