I’ve started posting the image at a larger size, so it’s easier to see. As always, you can click on the image to open a new window showing a larger image.
This ad for for Nescafé Taster’s Choice is great. It’s an illustration of a woman with a cup of coffee, done in coffee. And, get this…just four words of copy:
Gourmet in an instant.
So there’s a great illustration, a product image that’s integrated into the illustration (the coffee is coming from the jar), and four words of copy. The result is easy to understand and appealing.
Break out the 5 monkeys!
By Marc Librescu