Here’s what’s brilliant about this ad for Benadryl. All they needed to get their message across is four words, an image, and a logo. It’s simple and easy to understand. As an added bonus, the ad is kind of funny.
Yes, there’s some copy at the bottom, but it’s superfluous. Most readers will simply ignore it.
I would have made the headline larger because I found myself looking at the image first and then searching for copy to give it context. If the headline was more prominent, that problem would have been avoided.
By Marc Librescu