Singulair Nose How to Create an Ad

This ad for Singulair uses an image that’s visceral. You certainly don’t have to think about the meaning. The negative space is used effectively as a space to hold copy (although there’s a bit too much copy).

If you take the parts of the ad that people are likely to read: the image, the headline (go nose to nose with alleries) and the product name Singulair, you understand everything you need to know about the ad. That’s a good thing.

Alright, let’s break out the 5 monkeys!

5 Monkeys!

The prestigious 5 Monkeys Award.


By Marc Librescu

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