Sheba Cat Food: The Vastness of Space

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The headline in this ad for Sheba cat food reads:

THERE IS NOTHING
GOURMET ABOUT
MEAT BY-PRODUCTS

They’re correctly implying that meat by-products don’t belong in pet food, a point that I first talked about a few weeks ago. But if meat by-products are undesirable in pet food, why does the manufacturer, Mars Petcare, put meat-by products in some of their other products, such as Pedigree dog food?

Getting back to the ad…I think it’s badly designed. The use of negative space doesn’t seem to work and the images are too small. On the positive side, they used a minimal amount of copy.


By Marc Librescu

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