I wrote about a Lay’s ad last week. Now comes this strange and enigmatic ad for Lay’s’ Potato Chips and something in a jar. The jar is labeled heavenly baked potato. Maybe it’s baked potato in a jar.
The ad shows the products on a bunch of clouds that look like they could be made out of mashed potatoes and a sort of glittery rainbow. The only thing missing is My Pretty Pony.
The headline proclaims: tastebud heaven. Um, ok.
Since I had no idea what the ad’s about, I took the bait and went to the website that’s mentioned in the ad: MadeForEachOther.com. After waiting for the Flash to load, it took me to some instructions:
Okay, so I’m 5-years-old again, only when I was five, there was no such thing as a personal computer. Computers looked like this:
But I digress. After the instructions, the site looks like this:
You can click around and move around and there are a lot of things to do and to click on and little videos to watch. I presume that eventually they explain the mystery of what’s in the jar in the ad, but I didn’t stick around to find out—I have a life to live.
If you’re a stoned college student (it’s ok, we’ve all been there), fire up the bong—you’re going to have hours of fun exploring this site and meeting imaginary creatures. Then you can eat bag after bag of potato chips with jars of dip.
If you’re like the rest of us, you’ll just look at the ad, shrug your shoulders, and turn the page.
By Marc Librescu