Simply Potatoes. Simply Real.

Simply Potatoes adThese are two ads for Simply Potatoes that ran on the left and right pages of a magazine, like this:

ad_234a

I like the potato faces illustrating the headline. The headline of the second ad is hard to understand, though. It reads:

THEY DON’T
LIKE THE TASTE
OF MARGARINE,
EITHER.

Because the face on the potato isn’t apparent, it’s difficult to understand that the they being referred to are potatoes. It would have been easier to understand if they’d italicized they, like this:

THEY DON’T
LIKE THE TASTE
OF MARGARINE
EITHER.

One thing that I don’t like about this ad is something that I’ve talked about before. The authenticity bandwagon dictates that they have to say real half & half and real butter. Why not just say: “Made with half & half, not water…” and “Made with butter, not margarine…”

Using the word real doesn’t add anything. Imagine someone introducing himself to you like this:

“I’m Steve. This is my real wife, Susan. We live in a real house just outside of Boston. We have two real kids. I just bought a real SUV because we just got a real dog and our real car wasn’t big enough.”

You get the idea.

 


By Marc Librescu

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