This ad for Stacy’s Simply Naked Pita Chips appeared on the left page of People magazine. The combination of the placement and the ad’s layout make it look as if the ad is actually the beginning of an article.
Ads that masquerade as editorial content usually carry the word Advertisement at the top of the page. In this case, the advertiser has designed an ad that flies under the radar in order to avoid having to be labeled as an ad.
By Marc Librescu