Is this an ad for Vanguard, an investment company, or is it an ad for a water purifier? You decide.
By Marc Librescu
Water purifier. Heck, I thought the glass on the left was supposed to be the purer water, until I realized that it was supposed to be an empty glass. Even after reading and understanding the ad, it’s still a really bizarre choice of visual to go with the ad. Seems like a small stack of coins and a big stack of coins would’ve worked better.
This is part of a campaign where they use different visual elements as graphs. This time it was water.
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