All in all, I think this ad for Victorinox Travel Gear is a good one. I say that based solely on the image in the ad, which is so strong that it overcomes the slapdash graphic design. I’d like to see the name of the product placed more prominently. The size and placement of the red Victorinox logo is awkward—maybe it should have been reduced and moved to a lower corner.
By Marc Librescu