This ad for British Airways features a New Yorker-style cartoon. I always stop and look at cartoons in ads because I’ll take a good laugh wherever I can find it. The problem is that most advertising cartoons aren’t funny. At best, they’re funny to a small target audience.
This cartoon is kind of funny by itself, but combined with the headline, it’s more humorous:
A COMPLIMENTARY COMPANION TICKET.
A MORE CIVILIZED WAY TO BRING SOMEONE ALONG.
(We can ignore the fact that although each of these two lines end with a period, neither is actually a sentence.)
The cartoon and the headline are enough to let the reader know what the ad’s about.
By Marc Librescu