British Airways is Good for a Chuckle

www.admonkey.org

This ad for British Airways features a New Yorker-style cartoon. I always stop and look at cartoons in ads because I’ll take a good laugh wherever I can find it. The problem is that most advertising cartoons aren’t funny. At best, they’re funny to a small target audience.

This cartoon is kind of funny by itself, but combined with the headline, it’s more humorous:

A COMPLIMENTARY COMPANION TICKET.
A MORE CIVILIZED WAY TO BRING SOMEONE ALONG. 

(We can ignore the fact that although each of these two lines end with a period, neither is actually a sentence.)

The cartoon and the headline are enough to let the reader know what the ad’s about.


By Marc Librescu

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