Canon’s Little Big Idea

www.admonkey.org

I like this ad for Canon Flash Memory Camcorders. It uses a clever method to make its point. They could have pictured an SD memory card between the fingers, but instead, they used text. An SD card would be easy to ignore, but the text all but forces you to read it.

Here’s a detail of the text:

ad_210_detail

The copy does a good job of explaining the benefits of using an SD card, although it’s a little wordy. All-in-all, a nice job.

 


By Marc Librescu

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