Does MGD 64 (Miller Genuine Draft) Keep You Fit?

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Back in December, I talked about Anheuser-Busch positioning their Michelob Ultra as a fitness beer.This ad for MGD 64 signals that the Miller Brewing Company has jumped on the same bandwagon.

The ad isn’t specifically for beer—it’s for a website called Resolution 64.com, which features:

  • Customized interactive fitness program
  • E-mail with custom exercises plus tips for better eating, drinking, fashion and beauty
  • Leisure and relaxation recommendations
  • A community of members to encourage you

This sounds great, but keep in mind that the reason the site exists is so that Miller can sell beer. Here’s the message that greets you at the site:

Why MGD 64?

We know you make smart decisions about your lifestyle. But we know you like to relax and enjoy a beer with friends. Now you can do both.

It seems to me that Miller is worried that health conscious people will stop drinking beer. Exercise, they say. Be fit. We’ll help you. But please, dear God, keep drinking beer.

While MGD 64 is lower in calories than regular beer, studies have shown that calories are not the only culprit that causes beer drinkers to gain weight. The following is from an article that appeared in The New York Times on April 9, 1992:

Swiss researchers report that when people drink alcohol, their bodies burn up fat much more slowly than usual. And any fat that is not burned is stored in the paunch, the thighs or other places where people put on weight.

The study suggests that it is not just the calories in alcohol that make it fattening but the way alcohol throws off the body’s normal disposal of fat in the diet.

They’re saying that the alcohol in beer is partly to blame for big fat beer guts. Other factors include the types of food that beer drinkers typically eat while they’re drinking and the fact that many beer drinkers have a sedentary lifestyle. If you’re a casual drinker, drinking a lite beer or two every now and then probably won’t contribute to weight gain—but neither will occasionally drinking a regular beer. If you only drink every once in a while, why not drink a high-quality beer with some taste, like Sam Adams, Anchor Steam, or just about any imported beer?

People who drink so much beer that they have to worry about gaining weight probably need to find a way to stop drinking, because it’s a sign they might have a drinking problem.

As an aside, the name of this product is Miller Genuine Draft 64. Putting aside the question of how bottled beer can be called genuine draft (by definition, draft beer comes in a keg), I wonder about the wisdom of referring to a product  by initials that don’t call the product tomind. MGD 64 sounds like it could be a car, or a motor oil.


By Marc Librescu

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7 responses to “Does MGD 64 (Miller Genuine Draft) Keep You Fit?

  1. An article from 1992 used as attribution? What? There’s been no further research on alcohol consumption and weight loss since then? Why not just drag out a policy paper from the Anti-Saloon League from 1918 if it fits your argument?

    As for the “draft” beer issue; this has been debated since the term was first used by the brewing industry a few short years after Repeal. I would file this under “Dead Horse” and move on.

    • Louis Pasteur came up with the germ theory of disease in the 1800s. Should we now forget that microorganisms cause disease because the original theory was developed over 100 years ago? Does the fact that it was 400 years since Galileo discovered that the Earth revolved around the sun invalidate that fact?

      If you know of new research that contradicts the research I cited, please send me a link and I’ll post it. Merely saying “This is old research, surely there’s something new?” isn’t really making a point and is just blowing smoke.

  2. The fact is that it is a good advertisement. Miller 64 is meant for the weight conscience who still enjoy hanging with friends and drinking the occasional beer.

    • Good and bad are subjective, and not in the realm of “fact,” but I appreciate your comment. For example, you might think that lite beer tastes good, and I might think that lite beer tastes bad. Neither of these views are facts. They’re opinions.

      In my opinion, someone who drinks the occasional beer doesn’t need to drink lite beer because the occasional beer isn’t going to make anyone fat. That said, it’s good that people have a choice. If someone likes to drink lite beer and thinks it tastes like good beer, far be it for me to stand in their way.

  3. Almost immediately, I was drawn to a potentially big problem with this ad: the website listed. “resolution64.com” works, but notice that this ad actually has the site written as “resolution 64.com” instead. With a space between the “resolution” and “64.” Which, at least in my browser, won’t work. Some browsers may be able to make that address work. I don’t know, really. But I wonder how many people will type in that address, then give up when the site doesn’t work for them, all because they mistyped the web address in the advertisment. Not everyone is proficient enough with computers to think to take the space out of the web address. Someone should have thought of that.

  4. I bought 2 two cases. I intend to stay with Miller64

  5. MGD 64 is 2.4% ABV. Most average beers are 5% ABV and most GOOD beers are 6% or better ABV. That makes your point weak. PS, I like good beer and that’s not Miller anything.