General Foods International: Hey Mister, Can You Spare a Dime For a Cup of Coffee?

www.admonkey.org

This ad  for General Foods International French Vanilla Café is another example of the shift in advertising that addresses the hard economic times by focusing on value. The ad mentions calories and flavor, but the emphasis is on cost: only 20 cents a cup.


By Marc Librescu

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One response to “General Foods International: Hey Mister, Can You Spare a Dime For a Cup of Coffee?

  1. Where can I find the cup and saucer used in this ad…I would like to purchase them. They make the coffee look even more appealing : )