I like the idea in this ad for Mentos Gum. It’s a well-done ad that might have been implemented a little better. I don’t know why they chose a distressed-looking typeface for the headline—I don’t understand how that relates to the product. But given that they’ve managed to get the message across without using copy, I can give that a pass.
The photo setup doesn’t quite do it for me. Maybe the elements should have been arranged differently. Maybe there should have been more fruit. Maybe I’m being too critical.
By Marc Librescu