This ad for Stride gum uses a fun, outside-the-box concept. They offer a buy one, get one free product coupon and suggest that the reader use the upper part of the ad as gift wrap for the free pack.
The problem with the ad is that they’ve spent too much time showing off the concept, at the expense of explaining the product. Readers not already familiar with Stride gum will be hard-pressed to figure out that this is an ad for gum.
It’s also difficult to see the design on the gift wrap: two heads spitting a piece of gum into a trash can.
Despite the problems with the ad, it’s good to see advertisers willing to try something new.