A few weeks ago, I talked about an ad for Vicks DayQuil (which was also a NyQuil ad). I pointed out that the image was strong, although there were a few problems with the implications of the image.
This new ad for NyQuil also uses a strong image. There’s a photo of an empty dose cup. The NyQuil that’s left in the cup forms the image of a couple dancing. The message of the image is that after you take NyQuil, you’ll feel better and you’ll be able to go out and dance.
In addition, there’s only enough copy to clarify the message of the image.
This one gets 5 monkeys!