Hilton HHonors: Fun Factor Zero


This is an ad for Hilton Hotels and their HHonors program. The headline reads:

Fun doesn’t have
blackout dates.
Neither does
Hilton HHonors.

I ‘ll concede that I’m probably not the target audience for this ad—but the design and photo just don’t say fun to me. The design elements and the image say: stuffy, corporate, staid, and stodgy.

Maybe stuffy, staid, stodgy men who work for corporations see this ad and yell: “Jeepers! This is the cat’s pajamas!” But for me, this ad has the fun factor of zero.


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