This is an ad for Hilton Hotels and their HHonors program. The headline reads:
Fun doesn’t have
I ‘ll concede that I’m probably not the target audience for this ad—but the design and photo just don’t say fun to me. The design elements and the image say: stuffy, corporate, staid, and stodgy.
Maybe stuffy, staid, stodgy men who work for corporations see this ad and yell: “Jeepers! This is the cat’s pajamas!” But for me, this ad has the fun factor of zero.