BASF: Helping Make Ads Better


This ad from BASF is an example of an ad that isn’t selling something. It wants to impart information about the company: BASF diesel-emission control technologies help reduce bus exhaust emissions.

Cover up the copy  and look at the image. Can you understand the message of the ad simply by viewing the image?

Yes you can. That’s why this ad gets the coveted 5 monkeys.

5 Monkeys!



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