It’s hard not to like this ad for Silk Light Soymilk. Sure, the type in the headline looks wrong. Yes, the copy is almost too small to read. But this ad sure gets your attention.
What’s more, the guy in the ad and the two kids don’t look like professional models—they look like a real family. And they look like they’re having fun posing for the camera.
Even if these are professional models, the fact that they don’t appear to be professional models makes the ad seem believable. It has a certain charm, if you will, that you don’t often see in advertising today.