What is Sony Selling?


For the most part, I like this ad by Sony for their Organic LED technology. It has a product shot and a good headline.

But it’s not an ad for a particular product—it’s an ad for a technology. A reader who sees this ad and wants to buy one of these thin TVs is going to be hard-pressed to know what it is he should look for in the store. Sure, he could go to the web site and read more about it, but why should he have to?

Talk about a blown opportunity…


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