Here’s the latest entry on the celebrity fragrance bandwagon. This one is called Unscripted: Patrick Dempsey. The headline reads:
follow your passion
Let’s be clear about this: “follow your passion,” isn’t a phrase that resonates with men. Men don’t call each other on the phone and talk about passion. The word invokes romance novels and chocolate packaged in heart-shaped boxes.
The distinctly feminine headline, combined with the word AVON at the bottom of the ad all but assures that men will go out of their way to not buy this product.