Here’s the copy from this ad:
Tatb’u was the Explorer Queen
and if she were alive today she’s make you quit your job and travel the world. No itinerary, no two weeks’ notice. Just you, her and a couple of Kahlúa Black Russians—which just so happens to go great with blowfish.
“What is this crap?” asked the advertising agency account manager.
“I dropped some acid and the spirit of Tatb’u came to me,” said the copywriter. “Tatb’u told me that she would help us sell Kahlúa.”
“Are you sure it was Tatb’u?”
“Of course I’m sure! Do you think I would mistake Tatb’u for someone else?”
“No, you know your Tatb’u. Well, if Tatb’u says this will sell Kahlúa, let’s go with it.”