Kahlúa Goes Great With Blowfish


Here’s the copy from this ad:

Tatb’u was the Explorer Queen

and if she were alive today she’s make you quit your job and travel the world. No itinerary, no two weeks’ notice. Just you, her and a couple of Kahlúa Black Russians—which just so happens to go great with blowfish.

“What is this crap?” asked the advertising agency account manager.

“I dropped some acid and the spirit of Tatb’u came to me,” said the copywriter. “Tatb’u told me that she would help us sell Kahlúa.”

“Are you sure it was Tatb’u?”

“Of course I’m sure! Do you think I would mistake Tatb’u for someone else?”

“No, you know your Tatb’u. Well, if Tatb’u says this will sell Kahlúa, let’s go with it.”

“Thank you.”

“Thank Tatb’u.”


2 responses to “Kahlúa Goes Great With Blowfish

  1. I just saw a similar ad in the Dec. Bon Appetit and was wandering the web looking for it when I saw your entry. The one I have says “Tatb’u, Queen of Sophistication, didn’t look to the stars to signal the end of a night. She looked to her empty Kahluatini glass and knew she had enough. Please enjoy your curious life responsibly.”

    I think that sucks less than your one. But I still can’t find out what a “Kahluatini” consists of, though there’s a “martini” recipe at the product site.

  2. This is from the NY Daily News:

    Serves 1

    Edible bronze powder (sold at cake decorating stores)
    11/2 ounces Kahlua
    2 ounces aged rum (preferably
    Monte Cristo brand)
    1/2 ounce Grand Marnier
    Coffee beans for garnish

    Coat bottom of martini glass with bronze powder. Combine remaining ingredients (except coffee beans) in a shaker with ice and strain into bronze-coated martini glass. Sprinkle extra powder to deepen color. The bronze powder should float to the top. Garnish with coffee beans.