In an attempt to lure people into their store, Macy’s has come up with this campaign which plays on the cuteness factor of little kids writing letters to Santa. “Come into our store,” says Macy’s, “and mail your letter kid’s letter to Santa. We’ll even kick in $1 to the Make-A-Wish-Foundation.”
Of course, Macy’s knows that once you’re in the store, chances are that you’re going to shop.
Macy’s slogan is “believe.” With the world economy circling the drain, one of the things Macy’s would like you to believe is that you have money to spend on presents this year.
As far as donating money to charity, you could send a larger amount directly to the charity. It’s tax deductible.