Neat Trick: Hide the Scanner

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A receipt magically transfers information to a laptop (or is it the other way around?), in this less-than-inspired ad for Neat scanners.

The problem with this ad is that you don’t really know what they’re selling. The headline, Free the information trapped on your paper, implies a scanner, but where’s the scanner in the ad? It’s in the box down at the bottom. But the boxes don’t actually say “scanner.”

This is an ad for a scanner. Show the scanner.

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