Shrunk the Brand


I like the image of this guy wearing the ruined shirt in this ad for It’s really funny.

I think a more traditional headline might have worked better than a disembodied arm holding a weird sign.

The biggest problem with the ad, though, is that you it takes too long for the reader to understand what the ad is trying to sell. If you look at the image and the sign without looking at the copy at the bottom of the ad, you might think that it’s an ad for a company that manufactures clothes dryers. The name of the brand should feature more¬†prominently.

On a grammatical note, the first line of copy at the bottom should end with a question mark, not a period.


Comments are closed.