OneTouch makes blood glucose montoring equipment for diabetics. They’ve come up with a novel promotion: a website called DiabetesHandprint where diabetics can upload photos of their hand with messages about what the disease means to them written on it.
This ad features a hand made up of a mosaic of photo portraits. It’s not an original effect, but it works well here. It creates visual interest that encourages the reader to question what the ad’s about and find out more.