Here’s an outstanding ad from Olay for their Regenerist Micro-Sculpting Cream. It features an arresting imag, and an easy-to-read headline that gets right to the point.
It says, in effect, our cream is cheaper and better than the competitors. Who wouldn’t buy a product that’s cheaper and better?
The copy goes on to mention the source of the claim (Good Housekeeping).
The ad isn’t trying to be clever or cute. It’s trying to sell product and that’s exactly what it’s going to do.