Crest Makes Spicy Refreshing. Just Say “Oooohhh!”


I don’t understand the relationship between toothpaste and those little word refrigerator magnets, but this ad works anyway.

When I read this Crest Whitening Expressions ad, I can almost taste the cinnamon in the toothpaste. Unfortunately for Crest, I don’t happen to like cinnamon-flavored toothpaste. Some of the other flavors, such as herbal mint, and vanilla mint, don’t make my taste buds tingle, either.

Kudos to Crest for nice use of color, a creative headline, and minimal use of copy.


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