This ad for Tito’s Handmade Vodka is a collage. The elements include a headline proclaiming that the product is real, a product photo, a photo of a man (presumably it’s Tito), and a handwritten message on some graph paper.
The big problem, of course, is the handwritten message. It’s absolute hubris for the company to believe that readers are going to devote the time and effort required to read a long, barely legible handwritten message. Maybe Tito’s mom is so enamored with the company that she’ll stop and read the message. The rest of us will simply turn the page.
There’s another issue. The headline boasts: NO BIG MARKETING BUDGET. If you believe that, I have a bridge in Brooklyn that I’d like to sell you. It costs a small fortune to hire an advertising agency to create an ad and run it just once in a national magazine. I don’t know how many magazines this company has placed ads in or for how long, but it isn’t cheap. This fact is somewhat at odds with the NO PRETENSE claim.