Up Knob Creek Without a Paddle

As an image, this ad for Knob Creek Whiskey is the stuff of graphic design awards. But the image practically depicts literally what the inside of a bar might look like if I was really drunk. So it seems just a little too much like an ad for alcoholism.

Then there’s the copy:

No matter how loud the bar,
you can always hear your own voice.

Drink Life Deeply.

You can hear your own voice because you’re drunk and you’re talking way too loud. Everyone is staring at you and you’re a few short seconds away from a technicolor yawn.

One day, you’ll relive those wonderful days at the bar…at your local AA meeting.


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