Samsung’s i8: Small is Good

This ad for Samsung’s i8 digital camera illustrates the point well: Everything You Need in One Compact Camera. The ad ran in Popular Photography; presumably photographers understand that they’re saying that one small camera replaces a case full of photo gear.

I would have made the headline and the type larger. It’s easy to skip over the headline and the copy is small and difficult to read. Readers aren’t inclined to read copy in the first place—why make practically impossible to read by making the type size so small that you need a scanning electron microscope to read it?

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