Here’s the headline for this ad for Clorox Bleach that ran on the back cover of the National Enquirer (that’s right, I read the National Enquirer so you don’t have to):
HE HAS SHOES. HE JUST CAN’T
REMEMBER WHERE HE PUT THEM
Let’s ignore for a moment that this kid has the improbable name of Billy Socks. No, you’re right—it’s too stupid to ignore. Maybe the kid’s in the mob and that’s his nickname.
“Yo, I hear that Billy Socks runs the numbers rackets in Brooklyn.”
The problem with this ad is that they show a before photo and there’s no after photo. The implication is that Clorox is going to get that mud right out of Billy Sock’s socks.
Great. Show it.