I don’t have a lot to say about this ad for Soyjoy, other than that I’ve eaten this product, and in my opinion, it tastes about as good as this ad looks.
The copy “fortified with optimism” is an example of irony.
Are these drawings supposed to be uglier than most third graders could pull off? I’m not really sure how it’s supposed to attract anyone. Do people really go “Ugh, this is hideous! So hideous that I want to buy whatever they’re selling!”
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