The Two Faces of The North Face

Disclaimer: The events depicted in this post are fictitious. Any similarity to any person living or dead is purely coincidental. There are no people named Reedom and Weipe who contributed to the ad shown above.

REEDOM
We’re down to two choices for the The North Face ad. Which one should we use?

WEIPE
I know—let’s use them both.

REEDOM
But the client only budgeted for one ad.

WEIPE
Exactly! We’ll slice the page in half and run an ad on each half. It will be like getting two ads for the price of one.

REEDOM
That’s a great idea, Larry.

WEIPE
We can say something about striking up conversations with strangers.

REEDOM
What does that have to do with The North Face?

WEIPE
Nothing, but I like it. Let’s also write the copy on the left side in the second person, but then switch to the third person. And we’ll make it so that part of the copy is lost in the magazine fold.

REEDOM
Won’t that be confusing to readers?

WEIPE
I don’t write copy for readers, I write whatever I feel like writing. The ad business is a crapshoot, anyway. I don’t care if the ad works.

REEDOM
Me either. Want some cake?

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