Odwalla: My Kid Can Draw That

This ad for Odwalla fruit juice is from the make your ad look like it was designed by a third-grader design movement, which is useful for making your product appear natural.

Notice how they cleverly included the words “pro-planet,” lest someone mistake them for one of those companies that are anti-planet.

This ad was crafted to project the image that Odwalla is some funky little earthy-crunchy company run by hippies in a shed, which it once was. Who can forget those days, back when microbes ran free and the company was fined $1.5 million for killing and sickening children with deadly e-coli bacteria.

Today, the company’s products are completely safe and it is a wholly-owned subsidiary of the Coca-Cola Company.


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