Nature Valley’s Warren Maxim…RIP

You’ll probably want to click on the image above to fully appreciate the mess that is this ad for Nature Valley Granola Bars.

Here are some points, in no particular order:

  • The headline, THE LAWS OF GRAVITY DON’T APPLY TO EUPHORIA has no meaning in relation to the product.
  • The ad is too dark, and it’s poorly designed.
  • The photo and the glove on the dirt make me wonder if this isn’t where the hapless bike writer bought the farm. Perhaps this is where they buried him.
  • The photo in the ad looks like it’s about normal snapshot size, which would make the glove above it just about the right size to fit Mickey Mouse.
  • There’s weird handwritten text under the photo. The part that you can read says, “My leash is broken. Nothing can keep me…” which leads me to believe it might have been written by a dog.

The text above the granola bar says:

Warren Maxim’s Nature Valley, Warren Maxim’s Nature Valley Bar. Where’s Yours?

I never heard of Warren Maxim. At first, I thought it must be the name of some famous bicycle guy but when I searched Google, the only person I could find with that name was some guy in Maine who works for a community college. So I sent him the following e-mail:

Dear Warren Maxim,

I’m a copywriter in California. I was wondering if you could help me out with a problem. I write a blog called AdMonkey. While doing research for a blog post, I came across an ad (attached) that I found in a magazine that shows a guy on a bike who rode it off a cliff and is about to meet his maker.

At the bottom of the ad, it says:  “Warren Maxim’s Nature Valley, Warren Maxim’s Nature Valley Bar. Where’s Yours?”

I would like to know if you are the Warren Maxim in the ad. If you are, did you survive? If you didn’t survive, don’t bother replying because you’re dead. Also, I wanted to let you know that you dropped your glove.


I haven’t heard back from him yet, but when I do, I’ll report back.


2 responses to “Nature Valley’s Warren Maxim…RIP

  1. dude lol, i was reading a national geographic when i saw the add to. Im a Mointain Biker, so i searched on the internet for a Warren Maxim’s to but nothing lol. So, I know that this post is old but i need to know who the hell is this Warren Maxim’s lol

  2. Well, the Warren Maxim who I e-mailed never replied. He either wasn’t the right Warren Maxim and didn’t bother to respond, or he was and he has gone to the Great Beyond.