I eat snack food in 100 calorie packs because…well let’s just say that my willpower isn’t that good. The problem with 100 calorie packs is that there just isn’t enough food inside.
Pepperidge Farm knows that. That’s why they made sure to include an image of a big hunk of chocolate in their ad for Pepperidge Farm 100 Calorie Packs. When I see the chocolate in the ad, I start thinking about what it would be like to eat it. I can practically taste it.
When I buy this product in the grocery store, there’s not going to be a big hunk of chocolate in the package, just tiny little cookies. That’s why they put the chocolate in the ad.
Am I going to go to the store to buy these cookies? You bet. My wife read this ad and now she wants to buy them.