Toyota’s Time Machine Explained

I can hear readers saying, “Enough with the time travel, already!” Ok, after this, no more mentions of time travel.

A while back, I tried to explain a cryptic Toyota ad that featured unexplained gigantic spheres. Today, I was reading a book that mentioned zorbing. Here’s how it’s described in Wikipedia:

Sphereing (or Zorbing) is the practice of humans traveling in a sphere, generally made of transparent plastic, usually for fun. Sphereing or globe-riding is generally performed on a gentle slope, allowing the rider to roll downhill, but can also be done on a level surface, as well as on water, permitting more rider control. In the absence of hills, at least one vendor has begun constructing metal ramps. Most spheres are constructed for a single rider, but some hold two or three. The longer runs are approximately half a mile. Globe-riding is very popular in New Zealand and the very first Zorb site was Zorb Rotorua.

Yes, I thought. This must be the explanation for the strange Toyota ad. Then I searched YouTube and I found this:

This brings me to a point that I’ve been thinking about lately. If you’re running a print ad that’s part of a campaign that includes a TV commercial, the ad should make sense to readers who haven’t seen the commercial. There’s no reason to assume that people viewing your ad will be familiar with the TV commercial. If they aren’t, they’re going to scratch their heads and make snarky comments on their blogs out of frustration.

So, to recap: there are no time travelers. It’s just some weird rolling ball thing from New Zealand.

I’m glad that I solved the puzzle, but also a little sad. I was looking forward to visiting the year 2475.


Comments are closed.