Pontiac: [CAR] and [CAR], what is [CAR]?

As always, you can click the thumbnail images above to see a larger version of the ad.

This is a four-page brochure insert ad that ran in Travel & Leisure. The pages are smaller than the pages of the magazine and the ad’s printed on thicker paper stock.

That kind of ad is really easy for readers to ignore because they can just skip past it and go to the next magazine page. That’s what I did.

The one page that readers will see says this:

GREEN HAS COME TO MEAN A LOT OF DIFFERENT THINGS.
BUT GREEN IS STILL GREEN.

Since this is the only page that most readers will see, why waste it with this strange copy?

If anyone bothers to read the second page, they’ll find out that green means go.

Then the fun begins:

…Pontiac is all about [CAR]. So when we hear “green,” we think green lights. When we see green, we go. Fortunately, the high-performance engines we’re designing also use gas very efficiently. Which makes for less time at the pump, and more time chasing the green lights. And what could be more [CAR] than that?

WTF? What are they talking about?  What is [CAR]? What planet are they from?

It gets better on the last page:

[CAR] HAS ALWAYS BEEN ABOUT GREEN LIGHTS
Pontiac is [CAR]. And [CAR] is so much more than two tons of rubber, glass and metal. [CAR] is passion. [CAR] is soul. And [CAR] is what makes a Pontiac a Pontiac…

This is too much for my [BRAIN].


“His brain is gone!”
– Dr. McCoy

Advertisements

Comments are closed.